Strattic, a static web site technology and headless internet hosting platform, has been bought by WordPress web site builder Elementor. In an interview with The New Stack, Strattic founder Miriam Schwab stated that Strattic began as a solution to the ache factors all builders and entrepreneurs encounter after they use WordPress for his or her CMS.

“On one hand, it’s a platform that makes it easy to get up and running with a website that looks nice and does the job. But on the other hand, once it’s up and running, because it’s on a LAMP stack and has this processing server that’s running all the time, it can be a little bit unreliable,” Schwab stated, including that “you can have security issues, performance issues and scalability issues.”

Looking for an answer, Schwab turned accustomed to the rising Jamstack pattern. “Jamstack is more or less everything WordPress is not. Once the site is generated in Jamstack format, it’s just a collection of HTML, CSS and JavaScript. Basically, there’s nothing to hack. It’s super fast. Everything’s pre-rendered scalable and fully CDN.”

Although a worthy various, Schwab felt that “WordPress is still the best CMS, best content management system, and marketers would have a hard time working with Jamstack because it’s more developer oriented. So what if we brought these worlds two worlds together? What if people could still use WordPress as usual, but it would be hidden from the internet, and you could click a button and generate a static replica?”

From there, as Schwab particulars in a weblog put up saying the sale, she joined forces with co-founder Josh Lawrence and Strattic developed from an thought right into a viable product.

What’s Next for Strattic?

Strattic’s customers received’t be seeing any main adjustments or new options with Elementor within the driver’s seat simply but, based on Schwab. However, it’s price noting that Elementor lately debuted Elementor Cloud Website, an all-in-one software program that provides WordPress internet hosting and the drag-and-drop web page builder that Elementor is understood for.

With Strattic’s static rendering skills, Elementor may considerably improve its internet hosting energy and broaden its attain to customers who haven’t wanted its companies earlier than.

Static internet hosting is a intelligent subsequent step for Elementor. Some customers have complained about Elementor’s pace, and with new web page builders rolling out constantly vying for the highest spot, it is smart that Elementor is making an attempt to remain forward of the curve. Using static internet hosting will lighten the quantity of frustration that comes with sluggish speeds — for now. Eventually, Elementor should make extra adjustments internally, however with Strattic of their toolkit it is probably not lengthy earlier than we see important enhancements.

I requested Schwab why Strattic was such a superb match for Elementor and what separated it from comparable merchandise within the WordPress market. “We are an end to end hosting and deployment platform,” she replied. “We host the WordPress site in a containerized and private environment, so only people with permissions can access it. And then they click a button and it generates a fully static, complete and perfect replica of the site — it looks the same, feels the same. But there’s nothing to hack.”

WordPress is Steering Towards Headless

Headless know-how within the internet improvement neighborhood has been gaining critical traction. Schwab says that we’re solely on the tip of the iceberg. “If you look at recent conferences and events, you’ll see that a significant percentage of talks are about headless WordPress — people are very hungry to learn about it in the WordPress community. And I think that is because it solves certain pain points, and it does it in a really comprehensive way. I think that it just makes a lot of sense [and] that more and more people will start adopting this approach to web development, either with new sites or applying it to existing sites.”

Schwab stated she repeatedly sees a cycle within the WordPress improvement neighborhood that she’s hoping Strattic and Elementor can cease. “Every year so a new platform will come around, and people will get excited about it. But then whatever it is ends up being more limited than WordPress, even if it solves those pain points. It doesn’t have the features and autonomy integrations. People get frustrated with that and say, ‘Okay, never mind, back to WordPress.’”

“WordPress is here to stay,” stated Schwab. “So let’s try to support it and make it better by creating innovative solutions around it. What we’re doing for WordPress itself is making it more appealing to developers and users in general.”

Strattic, now by Elementor, is a product that’s supposed to “bridge the gap between WordPress and these more modern approaches to web development like Jamstack,” based on Schwab. “Rather than saying it’s either/or, we’re saying they can all live together really well and bring a lot of value to people.”

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